Prada is heating issues up with its newest perfume marketing campaign. How, you ask? Properly, it’s all because of a bit of assist from Jake Gyllenhaal.
The 40-year-old actor, who was tapped because the face for the model’s new masculine scent, placed on fairly the steamy show, taking cost of sailboat in all his windblown glory.
“I’m thrilled to associate with @prada for #PradaLunaRossaOcean — the brand new perfume. Directed by the sensible @JohanRenck, I bought to captain an excessive sailboat (probably not). Thanks Prada for having me aboard,” the Donnie Darko star captioned his Instagram put up earlier within the week.
As soon as the video noticed the sunshine of day, it didn’t take lengthy for followers to fully unfastened all chill, taking to Twitter to share their obsession with the steamy perfume advert.
“Jake Gyllenhaal for Prada. Breath for those who agree,” a fan captioned a couple of screenshots from the industrial. “Am I gonna get the Jake Gyllenhaal x Prada collab simply to spray it round my room? Possibly,” one other particular person wrote.
Others couldn’t recover from the entire sailboat captain second of all of it. “Jake gyllenhaal if u see this pls run me over with the boat u have been driving within the prada advert i’ll give u my handle,” a starstruck fan tweeted. Another person questioned: “Who gave jake gyllenhaal a sailboat for a prada fragrance advert?”
The perfume, which launches on August 16, doesn’t simply have an attractive marketing campaign, it additionally smells fairly freaking wonderful.
With “the freshness of bergamot contrasted by the intense sophistication of vetiver essence, entwined in a coronary heart of chic iris accord,” the brand new bottle is masculine meets refined.
The bottle, which is obtainable in three completely different sizes, is elegant too, that includes a black cap with a crimson dot, symbolizing the crimson moon, aka luna rossa.
Prada’s partnership with Gyllenhaal isn’t the one perfume marketing campaign that has despatched social media right into a tizzy in latest weeks.
In July, Burberry launched a really peculiar video of a shirtless Adam Driver swimming within the ocean and reworking right into a centaur (sure, you learn that proper) to advertise their Hero perfume.
The sudden increase of Hollywood hunks starring in fragrance adverts wasn’t misplaced on followers both.
“Burberry’s males perfume with adam driver and Prada’s males perfume with jake gyllenhaal IM BUYING MEN’S FRAGRANCE FROM NOW ON” a fan stated. “Adam Driver for burberry and Jake Gyllenhaal for prada — each calling my ass broke,” one other added.
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