Bouncing over to magnificence! After launching her album Finish of an Period, Iggy Azalea has determined to step away from music in the meanwhile so as to pursue one other one in all her passions: make-up.
However the 33-year-old singer isn’t trying to simply dabble within the trade — she’s going all in. And her first stab within the magnificence house is by means of a really 2000-themed collaboration with BH Cosmetics.
“After I considered doing a make-up assortment, I actually wished to strategy it from the standpoint of, ‘What can I convey to make-up that may be totally different or attention-grabbing?’ There’s so many make-up collections — particularly celeb collections,” Azalea unique informed Us Weekly.
With a purpose to distinguish her launch from the plenty of star-backed manufacturers, the “I’m the Stripclub” singer got down to not simply create a easy theme, however a “universe.”
And with jelly packaging, iridescent shimmers galore and lip glosses that throw it again to Paris Hilton’s prime, the gathering, which is offered on August 29, oozes early aughts nostalgia.
“I simply love magnificence a lot and I’ve gotten into it a lot during the last decade. I like to do these bigger than life music movies and creating make-up appears to be like or attempting to all the time do one thing that’s new and attention-grabbing is simply actually an enormous a part of who I’ve been as an artist and musically,” Azalea stated. “It’s pure for me that I wished to take that fantasy a step additional and begin creating merchandise inside that world.”
Courtesy BH Cosmetics
She went onto clarify that whereas she loves “making music” and channeling her creativity via movies and albums, she finds it limiting within the sense that she’s “all the time making music as Iggy Azalea.”
“It’s limiting in its manner of the themes that I can contact or the characters I can play as a result of I’m, in a manner, all the time taking part in myself,” she defined. “However with make-up, I didn’t wish to do it from the angle of, ‘That is Iggy’s make-up line and that is what Iggy likes.’ I’m not approaching it from that viewpoint. It’s extra about what’s an attention-grabbing world or character or narrative that I can develop that folks would really feel excited by.”
The “Fancy” singer’s love for “blurring the traces between fantasy and actuality,” is pushing her to dive head first into the sweetness world.
“I simply wish to preserve bringing it up a stage, a stage, a stage. Make-up is enjoyable. It’s enjoyable in nature to mess around and sit even when you’ve gotten nowhere to go, it’s therapeutic. It take time and will get your thoughts off of stuff and it makes you are feeling higher — it’s transformational,” Azalea stated. “I simply need the themes and the packaging and the entire product presentation to really feel as enjoyable as make-up is. And in order that’s what I wished to do and I’m going to maintain doing. The brand new 12 months or two that’s what I’m actually hellbent targeted on.”
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