Tommy Fury‘s fight against KSI will have plenty of eyes on it as two high-profile social media stars go head-to-head in Manchester on Saturday night – but its not just their boxing ability that will be put under the microscope.
Since then, he has made strides as a professional boxer – making millions by beating YouTuber Jake Paul in Saudi Arabia in February – and is now engaged to Molly-Mae Hague. The couple also share a daughter, Bambi.
His opponent, meanwhile, is insanely popular in the realms of social media and YouTube. Starting out creating video content, KSI has now ventured into just about every other medium possible, including a music career and the fight game.
Many have tipped Fury to win when they lock horns at the Manchester Arena thanks to his superior size and extensive experience over his opponent.
But for two men who are arguably more famous for the antics away from boxing, how does the tale of the tape read when comparing their achievements outside of the ring?
Both are not shy to flaunt their wealth, lucrative sponsorship deals, luxury lifestyle and lavish trips abroad. Ahead of the highly-anticipated fight, Mail Sport looks at how the duo compare when it comes to wealth, cars, social media and lifestyle.
KSI and Tommy Fury go head-to-head in their highly-anticipated grudge match on Saturday
Fury might be the more experienced fighter, but KSI is the king when it comes to social media.
While Fury has been fighting and honing his boxing craft since he was a child, the same can be said of KSI when it comes to building up a legion of followers across multiple platforms over a number of years.
KSI has more than 24million subscribers on his YouTube channel – and also has a personal account featuring his real name JJ Olatunji. That account alone has 16m subscribers and sees him post more regular, lighthearted videos about his personal life, with each one garnering millions of views.
It was that foundation as a content creator that launched KSI into super-stardom after initially amassing a huge following filming himself playing popular football video game series FIFA.
KSI has taken that success and enhanced his following across multiple platforms, with a huge 13.2m followers on Instagram, 11.7m on TikTok and 8.9m on Twitter.
KSI’s success across social media has seen him amass a staggering following of 57.8million
He regularly posts content with household names – including boxing star Anthony Joshua
Fury, on the other hand, simply cannot compete with KSI when it comes to his online presence.
He does have a YouTube channel, but it has a mere 96,800 subscribers with only a few hundred thousand views on each clip.
It doesn’t get much better on Twitter, where he has just 350,000 followers and TikTok, where he has 353,000.
His highest follower count comes on Instagram, where Fury has built the basis of his support – with 5.4million followers having earned popularity on the platform ever since competing on Love Island.
In the Fury household, it is very much Molly-Mae who dominates the social media landscape. She has 7.8m followers on Instagram, still some 5m short of KSI’s total though.
However, a recent study found that both KSI and Fury both earn thousands from a batch of fake followers.
As per data shared by Casino Alpha, considerable percentages of what KSI and Fury make from their sponsored Instagram posts is generated by fake accounts – for the former, this accounts for almost a quarter of his following.
Fury and Molly-Mae Hague struck gold on Love Island in 2019, growing large fan bases
Even with his fiancée’s huge following, Fury can’t compete with KSI on social media numbers
24.9 per cent of the Prime entrepreneur KSI’s 13.2m followers have been identified in the data as fake accounts, which translates to £12,013 of his potential Instagram earnings.
KSI could make up to a mammoth £49,460 per post after building up his personal brand on social media.
By comparison, Fury’s potential Instagram earnings per sponsored post sits at around £24,892.
However, a much smaller percentage of his 5.4m followers are fake – 10.92 percent.
This percentage translates to about £2,718 of his earnings generated by bot accounts.
KSI is reported to be worth around £21.5m after venturing into just about every business and sector possible.
From his YouTube success to a rap career to boxing, a property portfolio and starting an energy drink firm, he has left no stone unturned.
According to The Sunday Times, the Brit’s YouTube videos generate £250,000 in advertising. From recent boxing fights, he is understood to have collected around £1m from fighting both Swarmz and Luis Pineda on the same night last year.
But outside of both internet fame and his unlikely turn in boxing, KSI has taken a keen interest in his business investments.
His property empire – called Kilimanjaro Your Mum Ltd – is believed to be worth around £10m comprising of more than 12 flats and homes across the world, according to The Mirror.
KSI has ventured into many businesses, including his Prime energy drink with Logan Paul (L)
Fury has signed a number of commercial deals since Love Island, including with Diesel
Meanwhile, his drinks business Prime – which he started with former boxing rival Logan Paul – has blown up as has become one of the most popular energy drinks in the world.
Last year figures showed Prime had assets of £11.9m, with a total value of £18m, after the pair successfully promoted the brand and established partnerships with sports teams like Barcelona and Bayern Munich.
On top of all that, KSI has also raked in funds from having a No 1 album released in 2021 alongside five songs that made it into the top five in the charts.
Fury, on the other hand, has not tried his luck down as many avenues as KSI but has still managed to be successful of the back of his appearance on Love Island – which has seen him profile shoot up.
As a result he has negotiated a number of lucrative sponsorships with fitness chains MyProtein, Swole AF Nutrition, water bottle firm AirUp, supermarket chain Marks and Spencer and clothing brand Diesel.
Those deals, combined with his social media posts and fight deals, have reportedly seen him rake in a net worth of £3m.
Fury is well known for his relationship with influencer Molly-Mae, who he met on Love Island, with the pair regularly seen out at events together and they are never far from the headlines.
The two met on the show and finished as runners up, staying as a couple ever since.
They now have a baby daughter Bambi, who is nine months old, and own a £4m home in Cheshire.
Molly-Mae is a regular face at Tommy’s fights and often supports him ringside.
She was creative director of fast fashion brand PrettyLittleThing, a job that saw her earn £5million-a-year but stepped down from the role in June to focus on being a mum.
Tommy proposed to Molly-Mae this summer on a cliffside in Ibiza. It was previously reported that the pair are planning ‘an extravagant Disney themed wedding within the grounds of a British castle’ – with baby daughter Bambi playing a key role.
Fury is known for his high-profile relationship with Molly-Mae, who he met on Love Island
While his current partner’s identity is unknown, KSI has previously been linked to Seana Cuthbert (R) and Nia Pickering (L)
KSI’s love life couldn’t be more opposite.
He has spoken about his girlfriend in the past but her identity has been kept a secret, with the YouTuber preferring to keep her away from the limelight.
He did speak about their relationship last month, revealing on Good Morning Britain: ‘For me, I keep my private things very, very private. I have a girlfriend and she’s very private, we keep things quiet.
‘Whenever I spend time with her, it’s all about her. Even with my family, I like to do things privately and it’s just making sure that whenever I need to be out in the public eye.’
They may not see eye to eye but if there’s one thing KSI and Fury both agree on – it’s a shiny car collection.
Both men could call themselves petrol heads with the pair often seen flaunting their lucrative motors and posing next to them on social media.
Tommy can often be seen pictured next to his 4×4 Mercedes G-Class worth around £127,000, while he also owns a £31,000 Mercedes-Benz A-Class Saloon and a Mercedes-Benz C43 AMG worth around £60,000, according to the Sun.
By far his most extravagant looking vehicle is his BMW i8 Coupe, which has a 1.5-litre TwinPower Turbo engine with gull-wing doors and is worth around £106,000.
It’s just not cars that Fury likes to splash out on. He’s also the owner of a £50,000 Rolex Day-Date watch.
The jewel in KSI’s lavish car collection is a custom-made £280,000 Lamborghini Aventador
Fury is something of a petrol head and has built up an impressive collection of luxury cars
KSI is set to wear the most expensive mouth guard of all time during his fight with Fury – it is encrusted with diamonds
KSI has a pretty impressive collection too that can more than rival Tommy’s. The jewel in his crown is a custom-made £280,000 Lamborghini Aventador, coated in purple and orange paint, which he bought in 2014.
He also owns a luxury Rolls-Royce Wraith which is worth around an eye-watering £250,000 and a £65,000 Porsche 718 Boxster.
KSI has never been shy to show off his success and what he’s done with it – he’s become famous for his £388,000 diamond-encrusted necklace, which was modelled on the Dragon Ball Z character ‘Beerus’.
Speaking of diamonds – KSI has even incorporated the jewel into his mouthguard ahead of his fight with Tommy.
He is understood to have shelled out an estimated £41,000 on ‘the world’s most expensive mouthguard’ to sport on Saturday evening.
The piece – emblazoned with the logo of his sports drink – is encrusted with diamonds and 24-carat gold leaf.